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New partnership just the ticket for event organisers and promoters

The new title sponsorship of Gauteng‘s premier multipurpose entertainment venue – the Ticketpro Dome – has opened the door to a one-stop ticketing solution for event organisers and promoters.
The seven-year partnership between Ticketpro and The Dome is a coup for Thebe Reed Venue Management, which holds the long-term management contract for the Northgate-based venue.
Thebe Reed Venue Management general manager Cynthia Penprase said she was excited about the possibilities it offered in taking their clients‘ events to the next level.
“Our professional partnership embraces cutting edge technology to deliver an exceptional customer experience. We believe this service will be to the benefit of both new and existing clients.”
One of the most versatile entertainment spaces in Africa – hosting everything from exhibitions and conferences to indoor sporting events and concerts in association with various promoters – needed an equally innovative and flexible ticketing partner, she added.
The venue has won a slew of national awards, including Best Concert Venue for 14 consecutive years, Best Exhibition Venue South Africa at the EXSA 2014 Awards and Best Venue South Africa at the PMR Africa 2014 Awards.
Ticketpro is a wholly owned subsidiary of Blue Label Telecoms Limited, which is responsible for the state-of-the-art technology underlying its offering.
Their online system aims to offer a secure, efficient and affordable purchasing service for ticket buyers and a streamlined customer relations management (CRM) platform for clients.
CRM features include ad hoc notifications via email and SMS, social media integration, invitations and complimentary ticketing management as well as comprehensive reports on ticket sales and attendance figures.
With the introduction of near field communication (NFC) technology currently underway, Ticketpro is taking the lead in South African mobile ticketing and hospitality services.
NFC technology operates by sending a short-range wireless signal between two smart devices that are either touching or held less than 10 centimetres apart.
This will enable service improvements such as tap-and-go payments, better entry management and improved access control.
In the near future, any event-goer with an NFC card or bracelet will be able to load multiple tickets, merchandise, tokens and food or beverage items, and carry out related transactions at the venue without having to carry cash or credit cards.
While it is a safer option for patrons, it will also give venue clients a better insight into consumer behaviour.
Aside from the Ticketpro website, a 700-seater call centre, phone line, retail and venue outlets provide an accessible variety of sales channels.
One of the first Ticketpro Dome clients to make use of Ticketpro‘s services was Glen Netshepise of Glen 21 Entertainment, who brought US singer Chris Brown to South Africa in April.
According to Netshepise, a total of 25 000 tickets were sold for Brown‘s two concerts in Durban and Johannesburg.
“Overall, the experience was great. It was a quick process and Ticketpro was easily able to detect any fake tickets.”
He said that having the option to send e-tickets to concertgoers had proved to be very useful.
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