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How to Make your Brand Look Good & Feel Great

How to make your brand look good & feel great

Do you want your brand to be exposed to an audience of upwardly-mobile, open-minded, progressive-thinking people? Then diarise the Look & Feel Good Expo, where thousands of visitors focused on healthy living will congregate under one roof.

The Look & Feel Good Expo takes place from 10 to 12 September 2010 at the Cape Town International Convention Centre, and from 8 to 10 October 2010 at the Ticketpro Dome in Northriding, Johannesburg. This three-day lifestyle expo offers great opportunities not just for visitors, but for buyers and exhibitors too.

Movers and shakers
With its focus on the rapidly expanding health, wellness, greening, beauty, fitness and happiness industry, the expo attracts decision-makers with disposable income who want to extract the most from 21st-century living as they try to balance the competing demands of work and family with all-round personal wellbeing.

Now in its second year in Johannesburg, the inaugural Look & Feel Good Expo proved its pulling power by attracting thousands of visitors in the LSM 7-10 bracket. Aged mainly 25 to 45, they are male and female professionals, many of whom have families.

What they share is a curious, open-minded approach to health and wellness – and they seek out products and services that will help them live a longer, more fulfilled and stress-free life.

They are willing to experiment with yoga and laughter therapy, try out alternative healing therapies and healthy recipes, and explore different ways of staying in shape.

One-stop shopping

As such, the Look & Feel Good Expo presents the perfect opportunity for any business wishing to tap into South Africans‘ increasing quest for vitality and happiness.

Retailers, wholesalers, buyers, distributors, health stores, beauty stores, health spas and fitness-related enterprises can take advantage of this opportunity to explore and source cutting-edge new products in their related industries.

It‘s also an ideal platform for exhibitors to reach a prized middle-class market segment that values a quality lifestyle.

Brand buy-in
Already, top brands such as Liberty Medical Scheme, AEG, Clicks, Spekko Rice and Boost Juice have signed on as sponsors for this year‘s twin expos.

AEG/Electrolux will be equipping the SABC2 and Spekko Rice kitchen for the cooking demonstrations by top chefs. David Stone, product and marketing manager, says: “As a brand, we pride ourselves on being innovative, quality-driven and user-friendly, and we believe this ties in perfectly with the ethos and target market of the Look & Feel Good Expo.”

According to Andrew Edwards, executive principal officer for Liberty Medical Scheme, “Encouraging consumers to take care of their health, in its many forms, is vital for Liberty Medical Scheme, and that is why we are proud to be a part of the 2010 Look & Feel Good Expo.”

The brand manager for Boost Juice in South Africa, Mellischa Rautenbach, said of last year‘s expo: “Boost gained a lot of exposure, and if anyone was unsure about our offering, they certainly took note at the expo!”

Maximum marketing
SABC2 has come on board for the second year in a row as media partner, and the expo‘s targeted, multi-platform marketing campaign includes a powerful mix of print advertising across more than 30 leading health, wellness, beauty, fitness, greening, marketing and lifestyle magazines.

Media support includes leading tiles such as Women‘s Health, Men‘s Health, Runners World, Bicycling SA, Woman & Home, Cleo, Rooi Rose, Garden & Home, Essentials, People Magazine, Glamour, Psychologies, Longevity, Destiny, Odyssey, Simply Green, Fitness, Modern Athlete, Complete Yoga, Yoga Awakening, Aesthetic & Cosmetic Surgery, Les Nouvelles Esthetiques, The Spa Association Guide,   All For Women, Spice for Life, Health 101, as well as leading daily, weekly and Sunday newspapers.          

In addition, an online and social networking campaign is being rolled out, as well as outdoor, radio and television platforms.