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World Holiday and Travel Fair – Important Notice!

THE WORLD HOLIDAY AND TRAVEL FAIR (WHTF) which was scheduled to take place from 19 to 21 June 2009, will now take place from 16th to 18th April 2010. According to the show‘s general manager, Glynis Anderson, the decision to move it to April 2010 was taken after considering the latest health situation worldwide as well as the ongoing economic instability. Thus, comments Anderson, “It seems April 2010 would be a far more suited time for this hugely exciting show. April is also generally the time of year when holiday decisions are made for travel during the major holiday periods of June and July. With World Cup 2010 taking place during that time, many a South African will make use of the extended holiday period to explore not just our country but also abroad.”

“Given the fact that World Holiday and Travel Fair (WHTF) is the only consumer fair that will showcase and facilitate outbound travel and holiday options (from around Africa and worldwide), amidst non-stop fun, food and festivities for the whole family, we believe that moving the timing of the show would add to the success of the show for exhibitors and visitors alike.”

“Our presenting sponsor, International banking from Absa, as well as all other sponsors, ASATA and The Star and our partners has been consulted in the decision and they are fully supportive”, continues Anderson.

“Absa being the largest retail bank in South Africa, always welcomes an opportunity to participate in initiatives that would be beneficial to our customers. Absa was privileged to be the main sponsor at the World Holiday Travel Fair, a first of its kind in South Africa” says General  Manager: Retail International Banking, Bronwynne Rennie.

Rennie continues “However, due to the current economic situation, Absa and all the other sponsors have had to re-evaluate their participation in the event this year. The postponement of this event allows all participants an opportunity to plan, contribute and get involved more constructively, when there is an upturn in the economy. Absa together with co-sponsors Thebe look forward to making this event a success in 2010.”

Robyn Christie from ASATA comments, “Whilst it would be inappropriate to say that the postponement of the WHTF is good news, it is certainly a responsible move and makes the most sense in the current climate.   ASATA supports the postponement and commend Thebe Exhibition and Projects for making this difficult decision.   Preparations are already underway for the 2010 event and we remain confident that this will be a highlight on the Travel calendar for many years to come.”

Kevin Ritchie, managing editor of the Saturday Star, the WHTF media partner, welcomed the decision.
“There is no doubt that international travel of any sort is problematic at the moment, the risk whether financial or medical is all over. Moving the event to next year just before the Fifa 2010 World cup in our country makes a great deal of sense on a number of different levels and we will support the WHTF in whatever way we can to produce a show stopping and unforgettable holiday and tourism showpiece.”

The format of the show has been carefully crafted to provide a cost-effective, high-impact marketing platform to the travel and tourism industry, to not only showcase their offerings, but also to market and sell them at the show. The first day of this highly anticipated show will also provide a wide range of educational workshops for the travel trade. “We are aiming to put on a fair like no other; offering not only great value to exhibitors, but also to visitors,” concludes Anderson.

In addition to many and varied travel and holiday options, World Holiday and Travel Fair will also offer visitors value-added workshops, exciting youth travel options, international cuisine at Angela Day Theatre of Food, international entertainment at the Cultural Arena and much more!

According to Anderson, interest in the show has increased considerably since the start of this year. “Moving the date of the show to 2010 now also provides exhibitors and interested parties with more time to develop and package great show specials to ensure they get maximum value out of their participation.”

Visit for more information or contact Glynis Anderson to reserve your exhibition space on telephone +27 11 549 8300 or email:

Notes for Editor

  • World Holiday and Travel Fair 2009 (WHTF 2009) will take in April 2010 at the Ticketpro Dome in Northgate, Johannesburg.
  • WHTF is a travel fair aimed at showcasing global travel options for South African travellers.
  • World Holiday & Travel Fair is proudly presented by International Banking from Absa.
  • Some 1,7 million South Africans travelled abroad by air in 2007 with the top destinations being the United Kingdom, the United States, Australia, Mauritius and Germany.
  • Despite a recent decrease in consumer confidence, Master-Card Worldwide Consumer Lifestyles Survey (published in Business Day, 28 August 2008), revealed that 73% of South Africans polled intended to travel internationally for personal and business reasons (up from 70% in 2007 and 42% in 2006). Of these, 50% indicated they intend spending more than they did the last time they travelled.


Chantal Matthee
General Manager
Lloyd Orr Communications – on behalf of World Holiday & Travel Fair 2010
Tel: +27 11 785 4615
Fax: +27 11 785 4601

May 2009