SOUTH AFRICA‘S LEADING WINE SHOW GEARS UP FOR A BUMPER EDITION
With less than two months to go before the start of South Africa‘s leading wine show, organisers of The Wine Show Jo‘burg are set to continue their groundbreaking efforts.
According to event organiser John Woodward, The Wine Show Jo‘burg has established an industry standard with this interactive, informal wine event. “The show was the first of its kind to become a lifestyle event rather than a mere tasting hall. As organisers, we definitely challenged the status quo and offered the wine industry a chance for direct re-investment and revenue creation in the Gauteng market. The show presents an educational, yet fun way for consumers to learn about wine and was the first show to allow exhibitors to actually generate sales during the show. We pride ourselves on communicating with both our visitors and exhibitors on an on-going basis and are continuously investigating and creating opportunities to foster relationships between the two target markets,” mentions Woodward.
Now in its fifth year, The Wine Show Jo‘burg recently introduced an online magazine Wine Extra with vibrant editorial content to continue the connection between show visitors and exhibitors and establish a holistic wine marketing platform. “Our monthly magazine (www.wine-extra.co.za) goes to over 8,000 visitors per month and provides exhibitors with a potent marketing platform throughout the year to keep you in touch with Gauteng‘s most active wine consumers through editorial support. The show also acts as a distribution partner for participating wineries in Gauteng and surrounds as we allow exhibitors freedom to brand the stands individually for a strong brand image and comfortable tasting environment. Wine brands can also interact directly with show visitors through free tutored tasting sessions in the Wine Theatre, only one of several lifestyle elements to the show,” states Woodward.
The Wine Show Jo‘burg takes place at the Ticketpro Dome in Northgate from Friday, 4 June 2010, to Sunday, 6 June 2010. Tickets are available at the door for R95 per person or from Computicket for R90 per person. Weekend passes are available at R140 per person.
Secure parking available. For more information, visit www.wineshow.co.za. Show times: 17h00-21h00 on Friday, 12h00-21h00 on Saturday and 12h00-18h00 on Sunday.
Issued by PERIDOT COMMUNICATIONS
On behalf of THE WINE SHOW JO‘BURG
For more information, contact Ronelda Visser on 083 2733984.